Google Adwords

Make sure your web site is seen, don't leave it to chance.
Google Adwords campaigns are easy for anyone to set up, and doing it yourself provides the best level of control, but many of my clients don't have the time or inclination to monitor progress and do the necessary tweaks. And if you're not careful with your settings, Google will show your ad (and charge you if clicked) for keywords you didn't ask for, or place them on inappropriate web sites in their content network. So some clients ask me to sort all this out for them. Adwords get you seen on search engines quickly, before your site has a "natural" ranking through the regular Google updates. You can also use them for seasonal products or trial services that don't otherwise get top billing on your web site. A client said recently "Adwords results have given us the best start to a New Year that we have ever had". So let me know if you require Adwords when your site is completed.

Although all my sites are search engine optimised, and submitted to Google and the other main search engines, the only sure-fire way to always be on the front page of a search is to sponsor keywords that are relevant to your web site. Your ads also appear on other web sites in the Google Adsense network (like this one and also those in the footer below).

I run all the campaigns through my own Adwords account - it's not really practical for me to manage pre-existing campaigns you may already have set up. But you can pause your own ads and see if the campaign I run for you performs better. All I need from you (as the expert in your field) to make a start, is some idea of the keywords you really want to focus on. My service includes the initial set-up of your advert(s) and related keywords, analysis of other words that might be relevant, and monthly monitoring and tuning of the campaign to identify poorly performing keywords and advertisements. At the end of each month I send out a spreadsheet showing you how things went. More details here.

Pricing is in terms of the additional value for your business, of the extra leads generated without you having to do much, if anything, to generate them. There is an initial set-up fee, to create up to three ads for you within the constraints of the ad box, set up the keywords and costs per click to match your specified budget, and then each month you just pay an account management fee which is a percentage of your monthly budget (which covers the Google fees I pay on your behalf).

Search engine optimisation
I can also help with other aspects of web site promotion, "SEO", and statistical analysis - click here for more information.

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